Digital Marketing Professional (DMP) Class A

Trainer Anas Ali, CDM
Place OmniPlan
Fee 650 JOD
Av. Seats 12
Schedule 02/03/2019 29/04/2019 Sat, Mon, Wed 5:00 PM - 8:00 PM
duration 78 Hours Hrs
Register

Course Information

Overview

DIGITAL MARKETING PROFESSIONAL DMP


 

set off to work market in full professionalism with the certified electronic marketer course, which will open new horizons of labor environment!

Accredited From German Jordanian University

انطلق لسوق العمل بكل مهنية واحترافية مع دورة المسوق الإلكتروني المعتمد، والتي ستفتح لك آفاقا جديدة في بيئة العمل

باعتماد الجامعة الالمانية الاردنية و التعليم العالي


Certificates

At the completion of the certified electronic marketer course, trainees will obtain the following certificates:

 OmniPlan Certificate

GJU Certificate – Certified by The Ministry of Higher Education

الشهادات التي يحصل عليها المتدرب

شهادة معتمدة من شركة OmniPlan

شهادة من الجامعة الألمانية معتمدة من وزارة التعليم العالي


objectives

To help digital marketer know the most important fundamentals he needs before beginning the process of electronic marketing, starting from understanding the market and marketing in general, and acquiring all concepts he has to know for building a strong digital marketing strategy.
To know how to select the targeted audience, its kinds, how to classify it and carrying out a test and analyzing the outputs.
Execution of an digital marketing strategy starting from zero, and dealing with all digital marketing means for reaching the analysis and following up advertising campaigns, and monitoring the performance in order to have data, and working on improvements required for obtaining the best results.

مساعدة المسوق الإلكتروني لمعرفة أهم الأساسيات التي يحتاجها قبل البدء بعملية التسويق الإلكتروني، إبتداءا من فهم السوق والتسويق بشكل عام ومعرفة كل المفاهيم التي يجب عليه معرفتها ليقوم ببناء استراتيجية تسويقية إلكترونية ناجحة.التعرف على كيفية اختيار الجمهور المستهدف وأنواعه وكيفية تقسيمه واجراء الاختبار وتحليل المخرجات.تنفيذ استراتيجية تسويقية إلكترونية والتعامل مع كافة وسائل التسويق الإلكتروني للوصول إلى تحليل ومتابعة الحملات الإعلانية  ومراقبة الأداء للخروج بالمعطيات والعمل على التحسينات المطلوبة لنتائج أفضل. القدرة على التعامل مع منصات التواصل الإجتماعي وإدارة وتنفيذ الحملات الإعلانية من خلالها

Audience

Marketing & Digital Marketing Students

Digital Marketers

Small Business Owners/ Founders

Everyone Interested to improve his skills in digital marketing

طلاب قسم التسويق والتسويق الإلكتروني

المسوقون الإلكترونيون

أصحاب المؤسسات والمشاريع الصغيرة

لكل شخص مهتم بتطوير مهاراته في مجال التسويق الإلكتروني

Outline

  •  Module 1:What a digital marketer should know before starting?
    • What Is Digital Marketing?
    • What Is Traditional Marketing?
    • Digital Marketing Vs Traditional Marketing
    • Markets / Audiences
    • Audience, Segment & Persona!
    • Customers Types
    • Challenges we face with customers
    • Marketing Funnel
    • The selling techniques
    • Leads /Potential Customers
    • Stages through which customs pass
    • E-Commerce
    • User Experience
    • Information required for the digital marketer
    • AB Testing
    • Digital Marketing Channels
    • Important terms for each digital marketer
    • Some of the tools which are necessary for digital marketing
    • Requirements for Tools Integration
    • Digital Marketing Stages
    • Digital Marketing Strategy
    • Digital Marketing Process

 

  • Module 2: Performance Tracking/Analytics & Strategy
    • Performance Tracking & Analytics
    • Optimization Process
    • Optimization Goals
    • Campaigns/Ads Structure
    • Campaigns/Ads Types and Objectives
    • Affiliate Marketing & Influencers
    • Strategy Building:
      – Market Research
      – Understand Customers
      – Market Segmentation & Persona
      – Goals
    • Roadmap:
      – SM Accounts creation
      – Tool Integration
      – DM Stages
      – Digital Marketing Plan for every stage
  • Module 3: Graphic Design For Digital Marketers 
    • Using Photoshop
    • Tools will help you in graphic design for digital marketing
    • Digital Marketing Media Types
    • Image Design
    • GIF/Video Design
    • Media Design
    • Best Practices
  • Module 4:Website & Online Store
    • Website & Online Store Marketing Recommendations and Requirements
    • How to Build Website and Online Store?
  • Module 5: Email Marketing
    • Understanding Email Marketing
    • Account Setup
    • Email Marketing & Tracking the performance
    • Push Notification & Tracking the performance
    • Automation Marketing
    • Build canvases of Email & Pushes
  • Module 6: A real Execution and Campaigns launching on:
    • Facebook Channel
    • Instagram Channel
    • Google Ads / Adwords
    • Twitter Channel
    • Snapchat Channel
    • LinkedIn Channel
    • YouTube Channel
    • Google+ Channel
  • Module 7: SEO Search Engine Optimization
    • Target Market Business Analysis
    • Keyword Research and Development
    • Content Optimization and Submission
    • Continuous Testing and Measuring
    • On-Page SEO
    • Off-Page SEO
    • Backlinks/Link Building
    • How Google+ Can Help with Rankings
    • Results Monitoring
  • Module 8: Tracking / Analytics
    • Campaigns Performance
    • Web Performance
    • App Performance
    • Google Analytics
    • Google Search Console/Web Master Tool
    • Firebase
    • Heatmap
    • User Behavior and Experience

 

  • Module 9: Reports
    • Daily, Weekly, Monthly Reports Building
  • Module 10: Optimization
    • Goals and Process

 

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